P2S Training – Week 11 & 12 – Research and Mind Mapping

Continue Reading →

Ezine or Newsletter Marketing

First of all let’s understand what the word ezine or e-zine (my spell checker prefers the latter) means. It’s a word that came into being with the massive expansion of the Internet to describe a magazine or newsletter delivered by electronic means. Of course, you only have to look on the shelves of your local…

Continue Reading →

P2S Training – Week 9 &10 – Niche and Product Ideas

  I have lumped these 2 weeks together in this progress report because we are now at a stage where we need to decide, firstly on a niche and secondly establish two or three product ideas within that niche, so the two weeks training tended to blend together. JT encouraged us to think through this…

Continue Reading →

Information Products

What is an information product? Well, at risk of stating the obvious, it is a product that provides information. It provides information that people are willing to pay for. Who is willing to pay for information? Before I answer that, let me explore another question. What are people doing when they go online? Apart from…

Continue Reading →