P2S Training – Week 6 – Google Adsense

adsenseI already have a Google Adsense account, so I was lucky not to experience the delay in getting the approval of their site from Google that some other members are experiencing.

I find this approval process rather bizarre. Presumably, Google want to satisfy themselves that your site is suitable for carrying their clients ads, but having gained that approval (in my case way back in 2005) you can use the pub code they give you on that and any subsequent sites you create.

You can create some real spammy sites and use Adsense on those sites without any need for further approval! In fact, it is against the rules to have more than one account with Google, so you are discouraged from going through the approval process again with each new site you create. I had some very spurious sites (designed only to encourage Adsense clicks) in the early days, which I took down sometime ago and was fortunate to escape the Google ‘slap’, which saw many marketers banned.

Of course, If any of your sites do not meet with Google’s T&C’s then in time their bots will seek you out and ban you anyway.

The process of installing the necessary code on our blogs is significantly easier with the GARD plugin, which JT asked us to install as part of this weeks training. You link the plugin directly to your Adsense account, which allows you to create the ads from within the plugin software.

However, as JT pointed out, this is ok for ‘Basic Ads’, but if you want to become more sophisticated with testing the effectiveness of your ads by experimenting with different ad parameters such as position on site, shape, size and colour of text and background etc, then JT does tell us how to go about that with his ‘Advanced’ training video.

By setting up ‘channels’ in your Adsense account it is possible to see which ads are the most effective in attracting clicks. By using the ‘Basic’ method, the money comes into your account, but you have no idea which ads on your site were clicked.

The training also explained how to install banner ads for affiliate products. This required a little playing around with HTML code, but is not difficult after a little bit of practice.

On my site, apart from an Adsense ad placed in the sidebar and another in the footer, I opted for an affiliate banner ad, also in the sidebar (promoting JT’s Product Development Control product on offer for a stupid low price for this weekend only 14th/15th/16th March). I will probably change that for something else next week.

We were also shown how to make Adsense ads appear at the top and/or bottom of posts using the GARD plugin. I found this was useful to do, but to avoid having too many ads appear on each post, I decided to exchange the GARD Adsense code with an affiliate banner code, depending on the subject of my post, leaving the GARD Adsense code on all other posts.

This cannot be done using GARD (unless I missed something); instead it is necessary to go into text view of the post and manually placing the banner code in place of the GARD Adsense code already there. You will see that I have placed a P2S banner on this and all other P2S posts because of the relevancy.

It is also possible to place ads within the text of your post in much the same way, simply by copying and pasting code into the part of text where you want it to appear.

So onwards and upwards:-) Looking forward to Week 7.

Please comment on this post below and add your own thoughts that may help other readers of this post.


1 Comment

  • Pauline

    Reply Reply March 19, 2014

    Hi Richard,

    I have just set up AdSense using GUARD. I agree setting up the basic ad is a doddle using this plugin. Having never used AdSense before I don’t know how difficult it was before the plugin.

    I think that this is a good start to learning about ads on our blogs. Moving on the banners next.

    Take care

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