Using PLR Articles

contentI decided to write about this following a comment and subsequent question from one of my followers after reading my article on The Future of Internet Marketing. He asked me about “content marketing”.  Well, I’m not too sure exactly what that is, but my best guess is it’s to do with good quality ‘original’ content on your blog/site. I talk about this in my post, particularly with regards to “article marketing” which, I believe is the main form of “content marketing”.

Most people lack the ability to generate such content on their own, at least on a consistent basis and this is where PLR articles can help. They are very cheap to buy, BUT they can also be very badly written and often ‘scraped’ from other sources. I only use PLR articles, from a reliably good quality source, to give me the basis of an idea for an article, which is usually enough to get my creative juices flowing and completely rewrite the article in my own words. NEVER use a PLR article ‘as is’, even if it is well written, because a lot of other people will have done just that, because they are too lazy to do otherwise.

I think the jury is still out on this, but it is generally accepted in the IM business, that Google detest ‘duplicate content’ (meaning the same article appearing on other blogs/sites) and will downgrade your site accordingly. This particularly applies to blogs I think, because they are perceived to be personal to the blogger and therefore, the content should be identifiable as coming from the blogger. Maybe on other ‘portal’ type websites, it’s not so critical.

There are many article ‘spinning’ software applications you can buy to help you rewrite these articles, but although I have to admit, I haven’t done a great deal of research into this, the result of such ‘spinning’ creates an article which is effectively written by a machine and certainly does not follow your own style of writing and will often contain words and phrases from the original, which is still duplicate content so far as the Google bots are concerned.

Also, your readers will quickly realise that the article is not in your style, is structurally disjointed and consequently not easy to read. In my opinion, it’s not good enough just to change a few words and move the sentences and paragraphs around a bit, because this is still duplicate content just jumbled up a bit.

As I said, I simply use a well written PLR article to give me an idea or basis for the theme of an article. I start by creating a different title and then I create a list of ‘bullet points’ for my article and then without even referring to the original PLR article, I write my article in my own words and in my own style.

I would hate my readers to think that there is an ulterior motive here (because I am using an affiliate link), but I highly recommend articles from KickstartPLR. The articles are all written by Martin Avis and his wife Delia. Martin is a very successful UK based marketer with a lot of experience in Internet Marketing. I mention him also on my About Richard G M Taylor page.

Good luck with your article marketing.




  • Richard J Rose

    Reply Reply March 7, 2014

    Hi Richard,

    Nice article on using PLR. I have personally purchased some PLR products, but have not put in the work yet to customize it. Seems like it would be just as much work to redo PLR instead of creating something from scratch, but I guess it gives you a product idea at least.

    • richardgmtaylor

      Reply Reply March 7, 2014

      Yes Richard, that’s the point I’m trying to make. Create a new title and make a bullet list of the main points (that’s enough to get my creative juices flowing) and then write in your own words around that. I agree, that is often quicker than playing around with the original text.

      Thanks for your comment


  • Jennifer Saenz

    Reply Reply March 8, 2014

    I LOVE PLR articles because it cuts the research time in half if you are using quality PLR. Rewriting good PLR is easier than trying to find content to write a single article. I think they work great for article marketing/content marketing.

    I think it’s easier than creating something from scratch because it gives a sort of roadmap to follow.

    I checked out that PLR site on the free level; their quality seems good. Will keep them in mind in the future!

  • Dave Thomas

    Reply Reply March 9, 2014

    Hi Richard

    Good blog about PLR articles.

    Like the way you suggest using the original information as a start point and then creating a completely new, vibrant article from that.

    I have read some PLR on certain topics and done much the same, but have tended not to create the bullet points so will consider this when moving forward.

    My main way of writing blogs is to think of a title and then just set out my own thoughts on that topic, but I think looking for suitable PLR will assist me when my time is stretched.

    To your success


    • Richard G M Taylor

      Reply Reply March 10, 2014

      Jennifer, if you decide to join as an ‘executive’ member to get access to all PLR material, because you are already registered as a free member, you will need to sign in and then click on ‘upgrade’. If you try to re-register using the same email address it won’t work. I’m told that a lot of people have been put off by this.


  • Andrew

    Reply Reply March 10, 2014

    Hi Richard

    Good thought provoking post about PLR. I know a lot of people swear by PLR, and I reckon I probably will one day I will be a full convert to PLR!

    Although I think 2 things put me off them in the early days, they were duplicated by so many people, so many times, and the bots would have been flagging articles with detectable patterns that made them pointless to rewrite, unless of course you used only the structure and totally rewrote it.

    It looks like PLR are really good for getting the ideas going and the brain thinking to help with starting and structuring an article but the content in the main probably should come from the writer.


  • Torsten Müller

    Reply Reply March 15, 2014

    Hi Richard,

    PLR material in general, whether articles or products, can be a great source for inspiration and can be used in so many ways besides article marketing.
    Unfortunately too many people just use PLR as it is without any changes, not considering that it might do more harm than good.

    Keep up the great work,

  • Wayne Singleton

    Reply Reply March 17, 2014

    Hi Richard,
    Like some of your other commentators, I have been very skeptical about PLR. I have no doubt it has a place but I worry that it is legalized plagiarism.
    You might well have a license permitting you to re-brand the content under your own name and brand, but the bottom line is that the work isn’t yours.
    If you do decide to change it, it would seem to me a lot of work is required which you might as well spend writing your own stuff.

    Anyway, that’s one person’s view

    • Richard G M Taylor

      Reply Reply March 17, 2014

      Hi Wayne,

      Thank you for your comment. I would hesitate to use the word ‘skeptical’, it’s more about understanding how beneficial PLR can be to your online business IF used correctly. I think Torsten’s comment sums it up very nicely. As I said in my article, the jury is still out on the ‘duplicate content’ issue. I think there is a case to argue, that a well written article is something that can and should be shared because it provides useful and an intelligent insight into a particular subject (like recommending a good book). In my opinion, this does not detract from the ‘quality’ of a website PROVIDED it is not disguised as original content. Provided you make a reference to the original writer, then I see no problem with it. After all, the many Article Directories (did you read my post on that?) exist to provide good quality articles to satisfy the huge demand for good quality material as a means to add content and add value to your site. It’s also a great way to share your own articles and be rewarded with back-links.

      Again, as I stressed in my article, a well written PLR article should be used merely as a source of inspiration and to provide some ‘bullet points’ for a complete rewrite of the article in your own words. I don’t see that as “legalised plagiarism”


  • Alonzo Stride

    Reply Reply March 17, 2014

    Hi Richard!
    As I have said many times before in my blog, I think content is about my biggest problem since I’ve started blogging. I use PLR most of the time, but as you have said, it has to be completely re-written, to suit your blog, changing paragraphs, and title if necessary.
    I really enjoyed your post Richard, and have certainly received information from it, which I will use.
    Thanks for this!!


  • richardgmtaylor

    Reply Reply March 17, 2014

    Hi Alonzo,

    WOW, this post seems to have attracted a lot of attention, obviously a hot topic!

    Thanks for your comments, very much appreciated:-)


  • Kim

    Reply Reply April 6, 2014

    There is nothing wrong with using well written PLR on your sites, I’ve been doing it for years and it’s always worked for me.

    I’d agree with Richard, it’s much better to rewrite even if it’s only up to a point, and it’s certainly not plagiarism if genuine PLR

    Great post Richard

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